The care homes and wider healthcare sector is now one of the most active leadership markets across Yorkshire and the East Midlands.

Our latest analysis shows healthcare and care now account for c.15% of all C-suite movement across the region, up from a historical range of 7% to 10%.

For providers balancing quality care, workforce pressures, regulation, occupancy and growth, leadership capability has rarely been more important.

We are seeing sustained demand for Board, Senior Leadership Team and business-critical appointments, particularly leaders who combine commercial judgement with values-led leadership.

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Market Snapshot

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C-Suite Movement in the Past Year

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The Emerging Care Sector Leader is Increasingly:

• Commercial and compassionate
• Data-led and people-first
• Operational and strategic
• Growth-minded and governance-aware

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Why the Sector is Performing So Well?

• ‍Structural Demand: An ageing population and evolving resident needs are increasing the complexity of care, creating sustained long-term demand for high-quality providers.
• ‍Investment and Consolidation: The market remains fragmented, creating opportunities for acquisitive groups, investors and ambitious regional operators.
• ‍Professionalisation of Leadership: Boards are increasingly focused on culture, data, systems, governance and scalable operating models.

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Why We Enjoy Working in the Sector

• We value working with care providers because leadership has a genuine impact.
• We have invested significant time meeting founders, C-suite leaders and advisers across the market, building a strong network and practical understanding of the sector.
• We have also seen how the right advice and appointments can contribute to growth, transformation and significant milestones for these businesses.
• Most importantly, we are committed to continuing to build our relationships, insight and expertise in care.

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Our Proposition

We have spent the past few years building a strong proposition in the sector through relationships, market insight and successful appointments. Our ambition is clear: to become the most trusted search and recruitment partner to care providers across Yorkshire and the East Midlands.

• ‍One senior partner relationship: A trusted adviser managing the process with you and your stakeholders throughout.‍
• Market benchmarking: Insight into how your proposition, leadership team and people strategy compare across the market.‍
• Board, SLT and critical hires: Access to exceptional talent for Board, executive and business-critical appointments.

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Leadership Perspectvies

We recently spoke with Virginia Perkins, CEO of Hesley Group, about culture, quality and growth – Putting People at the heart of the organisation, above all else:

Leading with Purpose: Shaping Culture, Quality and Growth at Hesley Group

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Final Thought

In a sector where demand is growing and expectations are rising, the strongest providers will be those who build leadership teams capable of scaling responsibly, leading people well and delivering consistent quality.

If you would value a confidential conversation on leadership hiring, succession planning or market benchmarking, we would be pleased to help.

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Contact Amanda O'Neill on amanda@pratappartnership.com for more details.